Creating a consistent impression of tasty
How Sweet is Sweet?
Digitaste turns the ambiguity of taste into a Sensory Index, helping you craft flavours that truly connect with your customers. Whether you're adapting a product for a new market or developing something entirely new, we navigate the taste landscape with you, ensuring your flavour choice hits the mark.
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Our approach
TasteNet: Mapping cross-border sensory patterns
Every market has its own flavour network—a web of ingredients, culinary traditions, and cultural influences that altogether shape how people perceive taste. Digitaste uses powerful AI-driven analytics to decode these sensory patterns, helping you craft flavours with local resonance..
Our offerings
Turn sensory intelligence into your competitive advantage
Over 80% of CPG products fail due to misaligned taste profiles, leading to waste and lost market potential. Digitaste’s AI-driven sensory intelligence helps to accurately map consumer sensory patterns, removing the guesswork from consumer insights to product formulation.
Activate sensory intelligence from every touch points with your customer
Our business solutions
Taste Recommendation System
Traditional eCommerce recommender systems focus on purchase history and browsing behavior but often overlook individual taste preferences. Digitaste’s approach integrates sensory science, considering factors like flavour, texture, and aroma to offer more personalised recommendations, enhancing relevance of suggestions, improving customer satisfaction and return rates.
Sensory Intelligence Dashboard
"How sweet is sweet?
Taste perception varies widely among individuals, yet traditional food and beverage strategies often take a one-size-fits-all approach. Digitaste Sensory Intelligence offers a product adoption rate scan with just one click, showing how product localisation can be enabled to maximise launch success."
Ad-hoc Programme Design
Digitaste’s Ad-hoc Programme Design tailors sensory analysis, product recommendations, and market insights to specific business needs. Whether refining a new product’s flavour profile, optimising regional taste adaptation, or enhancing personalised customer experiences, this flexible approach integrates sensory science with real-world data.